The Book on MarketBEing: Harnessing the power of your people to live what you sell and sell what you live is part memoir and part homage to the art and science of marketing. In the book, MiddleWay founder and CMO, Julie Fitzpatrick, draws on her experiences working with and for amazing companies to increase employee engagement and harness the power of people to:

• More deeply define and deliver on the brand promise
• Foster organizational cohesion and collaboration
• Inspire a higher level of teamwork and camaraderie that gets things done

Julie believes the marketing function is uniquely qualified to serve a more audacious role in the organization, acting as a “middle child” of sorts to break down silos, unite discrete functions around a common vision and goals, and promote the level of teamwork and ownership necessary to solve problems, champion new ideas, and foster a sense of belonging and purpose that inspires people to do their best work.