How we put MarketBEing to work for your organization depends on what you need, where you are and — more importantly — where you want to be

We can start small or go big. So whether you simply want to showcase your value in a sales presentation or you require a full overhaul of your value proposition and the culture that powers it, we can help you get you there.

Our dream job? Making sure your internal culture is rocking the same coordinates as your external brand. And celebrating the everyday heroes on tour with you in the value story you tell while inspiring them to bring it to life across every customer interaction.

The services outlined below can be used individually or combined in a variety of ways to develop a custom MarketBEing solution that meets your needs and budget. Finally, they are not exhaustive and should serve as a starting point to determine how we can best support you.

 

The MarketBEing Solution Menu

Strategic Branding & Culture Alignment

Refine and align your external brand and internal culture to tell your unique value story and inspire your people to own it and deliver on it

  • Customer/employee listening, discovery and analysis
  • Market research and competitor assessment
  • Culture/brand mapping, gap analysis & future state road map
  • External branding, alignment & refinement
  • Value proposition & message platform design
  • Product naming, logo design and visual branding guidelines
  • Stakeholder engagement, discovery and identity workshops
  • Internal cultural identity re/design & re/activation
Customer Experience Optimization

Identify gaps in your customer experience and empower your people to come together to close them, solve internal challenges and work collaboratively to enhance your products and services

  • Customer experience mapping
  • Current state needs assessment & future state design
  • Critical inflection point identification & prioritization
  • Strategy session design, facilitation & intracompany mediation
Content Strategy & Creation

Develop compelling content that supports every critical touch point along your customer journey and taps into the expertise of your people to differentiate your brand value story

  • E2E customer information audit
  • Content development road map and campaign planning
  • Copy and creative across all vehicles and channels (digital, social, print, video, animation and events)
  • Content development workshops and ambassador certification programs for your people
Events & Experiential Programming

Create powerful experiences that inform, inspire and incite the behaviors you want to foster and drive the results you want to achieve

  • Event strategy, theming, creative and collateral
  • Teambuilding, activity planning and talent sourcing
  • Speechwriting and presentation/template development
  • On-site staging, rehearsals and production oversight
Communication & Change Management

Amplify and align internal/external messaging, and share information to help your people and your customers thrive while navigating challenges and change

  • Strategic communication planning to align internal/external messaging
  • Employee, client and crisis communications
  • Change management program design & communications (M&A, RIF, new system/process deployment, etc.)
  • Brain-based training content and on-site/online facilitation (employee onboarding, product releases, etc.)



What burning challenges are you facing? Let's SET UP A CALL to discuss how we can help.

© 2024 MiddleWay. All rights reserved.