Welcome to Confessions of a Middle Child

True to our marketBEing roots, this blog needs to be about MiddleWay and the obsessions and observations that keep us tapping our keyboards into the wee hours. Just as important, it must serve up ideas and information that inspire you.

We aim to take an unbeaten path that wraps around the mountain of content already out there and leads to new vistas. And we hope to meet you in the middle: at the intersection of what you’ll find useful and interesting, and where we feel compelled to go.

So please, take a seat on the couch and tell us what’s on your mind!

Have an idea for a post? Want a heads up when we publish a new one? TELL US and we're on it.

I have a crush on Persado

You should never leave your diary just lying around, unlocked, where anyone can find it. A 3-minute read shows why ... more

My real name is Barbara and I have a pet snake

Spoiler Alert: This post is not about snakes. A 5-minute read reveals the true identity of the topic -- and why some organizations are more powerful than others ... more

The first step is admitting you have a problem

And apparently, there's 11 more after that. So can I be real with you? In a 4-minute read? Yes, I can ... more


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