MarketBEing is a different approach to the practice of marketing — and the driving philosophy behind the work MiddleWay does
MarketBEing
/ märkədbēiNG /
noun
- A symbiotic approach to marketing that ensures the organization’s internal culture is fully aligned with and powers the external brand, and the expertise and achievements of its people are celebrated in compelling content that inspires ongoing excellence and builds stronger client relationships.
- A continuous, synergistic loop in which the organization’s people are fully engaged in co-creating the value proposition across every customer interaction and using the insights gained to continually enhance its products and services.
- A cycle of ongoing evolution achieved when the marketing function serves as a catalyst to drive cultural change and solve organizational challenges that impact bottom line performance drivers including employee engagement, client satisfaction and retention, organizational productivity and efficiency, and the resulting revenue growth that occurs when all three work in harmony.
- Only 41% of employees say they know what their company stands for and what makes their brand different from competitors.
- Only 16% of employees are fully engaged; 84% are “just coming to work.”
- Disengaged employees cost U.S. companies up to $550 billion a year.
- Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work.
- Employees who are consistently acknowledged for their good work are 5 times more likely to stay at the company.
- Workers who say their company acts on their feedback are 4 times more likely to stay with the organization than employees who don’t think their feedback changes anything.
- Organizations with high employee engagement outperform those with low employee engagement by 202%.
When you put MarketBEing to work for your company, you can unleash the power of employee engagement to energize your brand and solve the challenges that may be holding you back from the greatest potential of your value proposition.
