MiddleWay is the next generation of Hypertext Marketing Group, a marketing consultancy founded in 2006. For over a decade, Hypertext has been quietly helping our customers stake a bold claim in the “middle ground” that magically appears where who they are as a company lines up with what matters most to their clients.

With the launch of MiddleWay, we are actively focusing on helping companies go beyond connecting with their customers in this space to creating the right conditions for convergence – a synergistic state and approach to marketing we call marketBEing:

• Where your internal culture drives delivery of the value story you tell your customers and vice versa.
• Where the front line insights of your people are captured, celebrated and curated into content that inspires your customers and builds stronger relationships that enrich your brand.
• Where the Marketing function serves as catalyst to drive cultural change and solve organizational challenges that impact bottom line performance drivers like employee engagement, client satisfaction and retention, and organizational effectiveness.

Whether you only want to create an ebook, webinar, infographic or video – or you are looking to redefine your brand value story and reinvent the culture that inspires your people to live it every day – MiddleWay can help you bring the power of your people into the process and the output.