How we put MarketBEing to work for your organization depends on what you need, where you are and — more importantly — where you want to be

We can start small or go big. So whether you simply want to showcase your value in a sales presentation or you require a full overhaul of your value proposition and the culture that powers it, we can help you get you there.

Our dream job? Making sure your internal culture is rocking the same coordinates as your external brand. And celebrating the everyday heroes on tour with you in the value story you tell while inspiring them to bring it to life across every customer interaction.

The services outlined below can be used individually or combined in a variety of ways to develop a custom MarketBEing solution that meets your needs and budget. Finally, they are not exhaustive and should serve as a starting point to determine how we can best support you.

The MarketBEing Solution Menu

Strategic Branding & Culture Alignment

Refine and align your external brand and internal culture to tell your unique value story and inspire your people to own it and deliver on it

Customer/employee listening, discovery and analysis
Market research and competitor assessment
Culture/brand mapping, gap analysis & future state road map
External branding, alignment & refinement
Value proposition & message platform design
Product naming, logo design and visual branding guidelines
Stakeholder engagement, discovery and identity workshops
Internal cultural identity re/design & re/activation

Customer Experience Optimization

Identify gaps in your customer experience and empower your people to come together to close them, solve internal challenges and work collaboratively to enhance your products and services

Customer experience mapping
Current state needs assessment & future state design
Critical inflection point identification & prioritization
Strategy session design, facilitation & intracompany mediation

Content Strategy & Creation

Develop compelling content that supports every critical touch point along your customer journey and taps into the expertise of your people to differentiate your brand value story

E2E customer information audit
Content development road map and campaign planning
Copy and creative across all vehicles and channels (digital, social, print, video, animation and events)
Content development workshops and ambassador certification programs for your people

Events & Experiential Programming

Create powerful experiences that inform, inspire and incite the behaviors you want to foster and drive the results you want to achieve

Event strategy, theming, creative and collateral
Teambuilding, activity planning and talent sourcing
Speechwriting and presentation/template development
On-site staging, rehearsals and production oversight

Communication & Change Management

Amplify and align internal/external messaging, and share information to help your people and your customers thrive while navigating challenges and change

Strategic communication planning to align internal/external messaging
Employee, client and crisis communications
Change management program design & communications (M&A, RIF, new system/process deployment, etc.)
Brain-based training content and on-site/online facilitation (employee onboarding, product releases, etc.)

What burning challenges are you facing? Let's SET UP A CALL to discuss how we can help.