They deserve at least as much attention as your customers and shareholders because they bring the brand to life. People are the heart and soul of every company, and the greatest differentiator in a world of unrelenting and often disruptive choice.

The people who put their passions and purpose on the line every day in service to the company are the true stewards of your brand. And they co-create it every day with your customers across every touch point.

By inspiring this alchemy before, during and after the sale across the customer lifecycle, Marketing can sit at the intersection of that which is, and that which is possible, and serve as a springboard for new products and services, and ever higher levels of support.

By identifying internal obstacles that challenge the value story, promoting collaboration to solve them, and empowering employees to always be creating new opportunities for their colleagues and customers, Marketing can help the organization grow and prosper.

People need a reason to come to work every day. They deserve to be valued for who they are, emboldened to share their ideas, celebrated for their knowledge and contribution, and actively engaged in building the future of the business.